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Learning Languages for Life

Month: February 2019

Presentation skills: Sell a medical service

You’ve probably heard of ted.com presentations, one of which we’re going to look at today. In this one we’re going to focus on how the speaker, Doctor Leana Wen, “sells” her idea to you, the audience. Which audience? A casual one that may not be that interested in the topic. Just like you.

Below you have the information on the general idea of the speech. How does it attract our attention?

Wouldn’t you want to know if your doctor was a paid spokesman for a drug company? Or held personal beliefs incompatible with the treatment you want? Right now, in the US at least, your doctor simply doesn’t have to tell you about that. And when physician Leana Wen asked her fellow doctors to open up, the reaction she got was … unsettling.

You will have noticed some of the following things Ted.com used:

a- questions, including a NEGATIVE question

b – “You / your”

c – emphatic words (right now / simply)

d – negativity (beliefs incompatible with / unsettling)

e – unfinished / unclear ideas (………. ) = mystery

Here is the title. Notice anything?

What your doctor won’t disclose

This is the doctor:

Here is the beginning of her speech. Can you see similar things (devices), or do you see a different approach? Do you think they match her dress / make-up / hairstyle / jewelry?

They told me that I’m a traitor to my own profession,that I should be fired,have my medical license taken away,that I should go back to my own country.My email got hacked.In a discussion forum for other doctors,someone took credit for “Twitter-bombing” my account.Now, I didn’t know if this was a good or bad thing,but then came the response:“Too bad it wasn’t a real bomb.”

You might have noticed the following:

a – mystery “they” “someone” “the response”

b – negativity – “Traitor” “be fired” “have..taken away” “hacked” etc

Before watching the presentation, think about why she decided to use this approach / the physical look to sell YOU her idea. Guess how she will continue, then watch!

Click on the transcript button and look for

a- devices like the ones we talked about earlier

b- generally useful presentation structures


MIT Sloan business school: How to lead digital transformation

Report

https://sloanreview.mit.edu/projects/coming-of-age-digitally/

webinar

images (all taken from the sloanreview report linked above)

MIT Business school (Sloan): Digital Business Model for a bank

In the video, the MIT Sloan speaker talks of his interview with he Executive chairman of Spain’s second largest bank and leader in digital innovation on how it executed its digital transformation. You will hear ideas related to the following questions. Before watching, think of your ideas, then compare.

1 – What six questions should a company CIO / executive ask himself when thinking about the digital business model of his company?

CASE STUDY:

Situation:

Imagine you’re the CEO of a large European bank. Times are tough. There’s pressure on margins. Customer satisfaction scores are not brilliant. You have a whole lot of new competitors biting at your heels like platform companies offering financial services.

How can you change your business model of providing products such as car / home loans?

What is your digital competitive advantage?

How will you connect using mobile / IOT?

Do you have crucial capabilities to reinvent your enterprise?

Do you have the leadership to make the transformation happen?

Now watch the video (2.39 – 15 minutes= 12 minutes)


Harvard Business School: competitiveness in the digital transformation era

Answer the questions below that the Harvard business school lecturer answers in the video. Then watch the video to see if he agrees with you

Are you experimenting with use of tech across the board? Is there any result?

Is it a good idea to outsource the innovation ?

Which aspects of your business should you reconsider as a result of digital transformation (he mentioned four)?

What, in your opinion, are core strategy rules for a business?

Who are Amazon’s competitors?

Imagine you’re selling a bike. Apart from saying that the bike is better or
cheaper, how can you create value?

People often walk into a tech hardware selling (e.g. phones) brick and mortar shop, find what they want then order online. What might the BM shop do to increase income?

Big data analysis has been done on how the weather effects buying habits. Can you guess what 3 correlations were noticed?

Video..


Education system

think about your answers to these questions:

1 – the motivation to study at school in England USED TO be “if you study hard and got o college you will get a good job”, but kids now often don’t believe a degree is a guarantee of a good job. Is it the same in your country?

2 – Children in some Western countries are sometimes diagnosed with a psychological problem “ADHD” = attention deficit disorder. They can’t pay attention for very long. Do children in your country have this ADHD?

3 – How do we prepare our children for the 21st economy when we don’t know what it will be like?

4 – How do we teach our children their culture but also integrate them into global society?”

Now watch the video (load on ted.com if necessary)

Before watching the next video, answer the question:

‘Machines are much better than humans in specific areas. For this reason education must be changed. What do you think?

Now watch Jack Ma talk about it

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