Four steps

 

Step 1 – listen to / watch  the report from google

Step 2: Linguistic choice / flexibility:

For each gap below, brainstorm

 

We had a terrific quarter. Revenues  of $27.8 billion 1____ up 24% year-on-year. Advertising  revenues benefitted 2)____ strong performance in Sites, which was powered 3)__ tremendous  results in mobile search. 4)_______ growth in Network revenues was again led by our  programmatic business. We also benefitted from 5)______ growth in Other Revenues from  Cloud, Play and Hardware.    Turning to Alphabet revenues by geography, performance was 6)______ in all regions. U.S.  revenues were $12.9 billion, up 21% year-over-year. EMEA revenues were $9.1 billion, up 23%  year-over-year in both reported and fixed FX terms. APAC revenues were $4.2 billion, up 29%  versus last year, and up 31% in fixed FX terms. Other Americas revenues were $1.5 billion, up  33% year-over-year, and up 32% in fixed FX terms.    On a consolidated basis, total cost of revenues, including TAC, which I’ll discuss in the Google  segment results, were $11.1 billion, up 28% year-on-year. Other cost of revenues on a  consolidated basis was $5.6 billion, up 25% year-over-year, primarily 7)_______ by Google-related  expenses, specifically: costs associated with operating our data centers, including depreciation;  content-acquisition costs, 8)______ for YouTube; and Hardware related costs.    Operating expenses were $8.8 billion, up 11% year-over-year. Headcount at the end of the quarter was  78,101, up 2,495 people from last quarter. As in prior quarters, the 9)____ majority of new hires  were engineers and product managers. In terms of product areas, the most 10)_____ headcount  additions were once again made in Cloud for both technical and sales roles, consistent with the  priority we 11)____ on this business.    Operating income was $7.8 billion, up 35% versus last year and the operating margin was 28%.  Other income and expense was $197 million.

 

Now check:

We had a terrific quarter. Revenues  of $27.8 billion were up 24% year-on-year, and also up 24% in constant currency. Advertising  revenues benefitted from strong performance in Sites, which was powered by tremendous  results in mobile search. Healthy growth in Network revenues was again led by our  programmatic business. We also benefitted from substantial growth in Other Revenues from  Cloud, Play and Hardware.    Our outline for today’s call is: first I’ll review the quarter on a consolidated basis for Alphabet,  focusing on year-over-year changes. Next, I will review results for Google, and then Other Bets.    Finally, I will conclude with our outlook. Sundar will then discuss business and product  highlights for the quarter, after which we will take your questions.     Let me start with a summary of Alphabet’s consolidated financial performance for the quarter.  Total revenues were $27.8 billion, up 24% year-over-year. We realized a positive currency  impact on our revenues year-over-year of $255 million, or $64 million after the impact of our  1  hedging program. Holding currency constant to the prior period, our total revenues grew 24%  year-over-year.      Turning to Alphabet revenues by geography, performance was strong in all regions. U.S.  revenues were $12.9 billion, up 21% year-over-year. EMEA revenues were $9.1 billion, up 23%  year-over-year in both reported and fixed FX terms. APAC revenues were $4.2 billion, up 29%  versus last year, and up 31% in fixed FX terms. Other Americas revenues were $1.5 billion, up  33% year-over-year, and up 32% in fixed FX terms.    On a consolidated basis, total cost of revenues, including TAC, which I’ll discuss in the Google  segment results, were $11.1 billion, up 28% year-on-year. Other cost of revenues on a  consolidated basis was $5.6 billion, up 25% year-over-year, primarily driven by Google-related  expenses, specifically: costs associated with operating our data centers, including depreciation;  content-acquisition costs, primarily for YouTube; and Hardware related costs.    Operating expenses were $8.8 billion, up 11% year-over-year. The year-on-year expense  growth, in part, reflects the change in the timing of our annual equity refresh cycle from the third  quarter to the first quarter of each year. As discussed previously, this change in SBC grant  timing affects the quarterly pace of stock-based compensation in 2017, with elevated  year-on-year expense growth in the first half of the year, but benefits the year-on-year  comparisons for Q3 and Q4.    Stock-based compensation totalled $1.8 billion. Headcount at the end of the quarter was  78,101, up 2,495 people from last quarter. As in prior quarters, the vast majority of new hires  were engineers and product managers. In terms of product areas, the most sizable headcount  additions were once again made in Cloud for both technical and sales roles, consistent with the  priority we place on this business.    Operating income was $7.8 billion, up 35% versus last year and the operating margin was 28%.  Other income and expense was $197 million. We provide more detail on the line items within  OI&E in our earnings press release. Our effective tax rate was 15.6% for the third quarter. Net  income was $6.7 billion and earnings per diluted share were $9.57.

 

Step 3: Skim Read, make a note of expressions:

Click here to skim read through the report, pick out collocations of interest. Try and categorize the language you take out.

Step 4: Practice using the structures to talk about your business